Case studies



Our work

We’ve been solving problems for brands across Japan and globally for over 15 years – working with industries including: automotive, culture, financial services, lifestyle, skincare, SME, startup, sustainability, technology, travel, and more.

We bring together global expertise with local cultural insight, with capabilities across the breadth of Strategic Design, Sustainability, Storytelling, and Engagement.

Case studies

Sustainability

Sustainability

Fabric | The State of Sustainability in Japan 2021

Amazon

Strategic Design x Sustainability

Amazon | Envisioning sustainable futures for Amazon Japan

TRENDE

Sustainability x Storytelling

TRENDE | Purpose-led storytelling for renewable energy startup TRENDE

Lixil

Strategic Design x Employee Experience

LIXIL | Shaping an innovation-led employee experience at LIXIL

Dropbox

Engagement

Dropbox | Enabling Dropbox to nurture customers through personalisation

SK-II

Strategic Design x Sustainability

SK-II | Evolving the SK-II loyalty program around conscious consumers

HSBC

Strategic Design x Engagement

HSBC | Transforming small business acquisition in HSBC’s largest markets

Canada Goose

Strategic Design x Employee Experience

Canada Goose | Revitalising customer-centricity at Canada Goose

Amazon

Storytelling

Amazon | Activating Japan’s maker culture to unlock their full potential

Paidy

Engagement x Strategic Design

Paidy | Enabling customer growth for payment fintech Paidy

Liquid by Quoine

Strategic Design x Storytelling

Liquid by Quoine | Creating a modular design system for crypto exchange Liquid

Red Bull

Storytelling

Red Bull | Embedding Red Bull within Japan’s emerging subcultures

Schick

Storytelling

Schick | Rewriting identity expectations around a healthier idea of masculinity

Dr.Ci:Labo

Storytelling

Dr.Ci:Labo | Changing perceptions of ageing through positive dermatology

Indeed

Storytelling x Engagement

Indeed | Launching the world’s leading job platform in Japan

Harley-Davidson

Storytelling

Harley-Davidson | Increasing cultural relevance for a new generation of riders in Japan

Skyscanner

Engagement

Skyscanner | Optimising search to drive conversion for Skyscanner

Salesforce

Engagement x Storytelling

Salesforce | Scaling Salesforce adoption through a multi-year growth strategy

Amazon Dropbox HSBC LIXIL New Balance Red Bull Paidy Liquid TRENDE MyMizu Canada Goose Harley-Davidson Hotels.com Skyscanner SK-II Schick Salesforce Indeed
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We’ve supported a range of brands with their challenges across Japan and globally. Arrange a chat with our new business team about your upcoming projects.

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