Enabling brands in the new social fabric

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Case studies



Fabric | The State of Sustainability in Japan 2021


Strategic Design x Sustainability

Amazon | Envisioning sustainable futures for Amazon Japan


Sustainability x Storytelling

TRENDE | Purpose-led storytelling for renewable energy startup TRENDE


Strategic Design x Employee Experience

LIXIL | Shaping an innovation-led employee experience at LIXIL



Dropbox | Enabling Dropbox to nurture customers through personalisation


Strategic Design x Sustainability

SK-II | Evolving the SK-II loyalty program around conscious consumers

A MullenLowe Group affiliate

Fabric is an affiliate of MullenLowe Group, which is a part of IPG. We grew from MullenLowe Group Japan, building on our 15 years of experience working with businesses and brands in the Japanese market, where we bring together global expertise with local cultural insight.

Our team follows an open architecture model, collaborating with global leaders from the MullenLowe Group network – MullenLowe, MediaHub, MullenLowe Salt, MullenLowe Profero – and other IPG agencies to help solve your biggest challenges.

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MullenLowe Group
Amazon Dropbox HSBC LIXIL New Balance Red Bull Paidy Liquid TRENDE MyMizu Canada Goose Harley-Davidson Hotels.com Skyscanner SK-II Schick Salesforce Indeed

The State of Sustainability in Japan 2021

Sustainability is by no means new to Japan. Renowned for traditions like Mottainai (minimising waste), Osusowake (sharing of goods or profit), and Sanpo Yoshi (business that benefits buyer, seller and society) and with more longstanding businesses than any other country in the world, in some senses Japan has long been ahead of the game.

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The State of Sustainability in Japan
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We’ve supported a range of brands with their challenges across Japan and globally. Arrange a chat with our new business team about your upcoming projects.

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