Enabling brands in the new social fabric

We're a strategic consultancy helping businesses reframe problems to create shared value with customers and communities.

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Case studies



Fabric | The State of Sustainability in Japan 2021



Amazon | Activating Japan’s maker culture to unlock their full potential


Strategic Design

HSBC | Transforming small business acquisition in HSBC’s largest markets



Dropbox | Enabling Dropbox to nurture customers through personalisation


Strategic Design

LIXIL | Shaping an innovation-led employee experience at LIXIL

Canada Goose

Strategic Design

Canada Goose | Revitalising customer-centricity at Canada Goose

A MullenLowe Group affiliate

Fabric is an affiliate of MullenLowe Group, which is a part of IPG. We grew from MullenLowe Group Japan, building on our 15 years of experience working with businesses and brands in the Japanese market, where we bring together global expertise with local cultural insight.

Our team follows an open architecture model, collaborating with global leaders from the MullenLowe Group network – MullenLowe, MediaHub, MullenLowe Salt, MullenLowe Profero – and other IPG agencies to help solve your biggest challenges.

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MullenLowe Group
Amazon Dropbox HSBC LIXIL New Balance Red Bull Canada Goose Harley-Davidson Skyscanner Peninsula SK-II Schick Dr.Ci:Labo Salesforce Paidy Liquid Indeed Nutanix

The State of Sustainability in Japan 2021

Sustainability is by no means new to Japan. Renowned for traditions like Mottainai (minimising waste), Osusowake (sharing of goods or profit), and Sanpo Yoshi (business that benefits buyer, seller and society) and with more longstanding businesses than any other country in the world, in some senses Japan has long been ahead of the game.

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The State of Sustainability in Japan
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We’ve supported a range of brands with their challenges across Japan and globally. Arrange a chat with our new business team about your upcoming projects.

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