There is a new social fabric, where the brands that succeed are the ones that: enable culture, build relationships, and act on sustainability.
Brands are realising they’re unable to continue with business as usual, and that the future of business considers not just growth, but the social context we’re all operating in. This is reflected in the principle of Sanpo-Yoshi, where shared value is created between all stakeholders – business, customers, and society.
We work with businesses to help navigate this shift, using our capabilities across the breadth of Strategic Design, Sustainability, Storytelling, and Media.
Strategic design is about reframing business and organisational problems around the collective needs of the people we are designing for.
Sustainability is an imperative for all brands to act upon, with long-term growth being intrinsically tied to action in the space.
Brands who tell their stories effectively are able to positively influence culture and build lasting business value.
Media strategy develops a deep understanding of audiences to enable personalised, data-driven communications, ensuring meaningful interactions between businesses and customers.
SCOUT is our proprietary insights and first party data platform used to uncover underlying behavioural trends. Powered by advanced data science and analytics, SCOUT creates an unfair advantage that helps deliver better experiences for your customers and communities.
The SCOUT baseline is built from proprietary, differentiated data sets, drawn from an annual survey fielded to a panel of 5,200 Japanese respondents. The 115 question survey is designed to uncover innate behavioural market segments.
We also provide SCOUT custom studies designed specifically to answer brand questions. These are fielded to 500-1,000 respondents, and are designed for data creation so they can feed clustering and regression models. Creating first party data and insights enables a differentiated strategy tailored to your business priorities.Learn more